Want writing that spotlights who you are, what you stand for and the breathtaking transformations you create?
Hi.
And, welcome.
You're in the right place.
Let's get you started.
Hi, I'm Suzy.
Your wing-woman for all things word-related.
And the copy expert you need to light a fire under your business.
Dry to JUICY
Cliché to captivating
Wordy to impactful
Hesitant to UNFORGETTABLE
Together, we'll create words that capture the core of your message, magnetize your dream customers, and drive the conversions you need for your business to TAKE OFF.
Here's how.
Got a copywriting project you've been putting off for as long as Starbucks has been selling caramel macchiatos?
Well, this is your chance to finally get it DONE.
Tug out your crumpled notes from your desk drawer, choose a date in your calendar, and let's finish this baby off.
YOU'LL GET:
Email sequences/funnels, lead magnets, sales page copy, website copy, content marketing.
This varies depending on your needs, industry, and how much research I have to conduct. But a realistic day’s work is usually:
You deserve website copy that's an irresistible showcase for your services. (And you shouldn't feel hesitant to direct contacts, potential clients, and paid ads to your site!)
If you know your web copy's not converting visitors into buyers like it should be, this is the package for you.
YOU'LL GET:
WEEK 1:
In the first week, we’ll lay the groundwork for working together. You’ll complete an onboarding questionnaire and upload relevant info to a shared Google Drive folder, and we’ll have a strategy call to discuss how best to approach your Home and About Page copy. I'll then conduct customer research for you, and begin writing everything up!
WEEK 2:
I'll deliver your Home and About Page copy, and we'll have a live edits phone call over Zoom to make edits and ensure you're 100% happy with it.
WEEK 3:
We'll have a strategy call to discuss your Services and Landing Page copy, and I'll get to work on creating the copy for those pages.
WEEK 4:
I'll deliver your Services and Landing Page copy, and we'll have a final live edits phone call over Zoom to make any last tweaks and ensure you walk away completely satisfied!
You've spent time and effort building an email list, so you want emails that actually get you results.
Emails that get your audience to open 'em, read 'em, and take action -- whether that action's clicking on a link, booking a sales call with you, or investing in your program. This is the package where we make that happen.
YOU'LL GET:
The package usually takes 2-3 weeks to complete, depending on your availability for strategy and editing calls.
WEEK 1:
In the first week, we’ll lay the groundwork for working together. You’ll complete an onboarding questionnaire and upload relevant info to a shared Google Drive folder, I'll conduct relevant research for you, and we'll have a strategy call to map out the content of your email sequence.
WEEK 2/3:
I'll write up your emails and send them over to you via Google Drive for feedback. We'll finish up with a live edits phone call over Zoom to make any remaining edits and ensure you're 100% happy with everything!
This package is recommended for longer, meaty emails such as nurture sequence, promo, and launch emails.
Want to work together? Awesome! Here’s how to get cracking.
Step 1. Schedule a no-obligation consultation call to discuss which of my packages would be the best fit for you. You can do that here.
Step 2. We’ll get on the phone and have a chat! This will help us make sure we’re the perfect fit before you commit.
Step 3. Then it's time to get your copy upgraded! If you decide to work with me, I’ll tell you the exact steps for getting started. If you decide not to work with me or we aren’t an ideal fit, I’m happy to share other resources to help you get what you need.
I've worked with leading industry experts, heart-centered service providers, scrappy solopreneurs, up-and-coming startups, renowned Silicon Valley companies, national restaurant brands and international charities to write words that excite, inspire and TRANSFORM.
Conversion copy is words that are used to get your reader to take ACTION.
This isn't about writing copy that simply sounds good or funny or smart.
It's about writing words that capture everything that's brilliant about your brand AND which motivate your audience to snap up your awesome service, program, or freebie with eagerness.
I write that.
You're not alone -- many of my clients are great writers too!
But there IS a difference between having been great at English in school and knowing how to write personality-packed conversion copy.
I've taken close to a dozen specialized copywriting trainings from top copywriters in the industry (Joanna Wiebe, Ry Schwartz, Tarzan Kay, Laura Belgray...) and I know the tried-and-tested strategies that WORK to drive conversions like the back of my hand.
Plus I write every damn day and I LOVE it. You have other things you want to do (like running that business you're so passionate about...!)
I'm here to be the expert professional you delegate to, so you're no longer attempting to do EVERYTHING.
Yes -- that's precisely what I'm here to do :-)
I have signature exercises that I'll do with you during strategy calls and ask you to complete before I start writing. This will ensure that I create copy that not only sounds true to you, but that sounds like you at your magnetic best.
I'll also ALWAYS give you the opportunity to make comments on the drafted copy, and go back over it with you to tweak anything that's not 100% right.
See my answer above for the in-depth process I go through to ensure that I successfully capture your voice.
Every package I provide also allows us to make a final round of edits together. You just need to tell me if something doesn't sound right to you, and we'll work to fix it!
Think about the work that's in your zone of genius, and then think about how pleasant, easy and quick it is for you to do that work, compared to most other people.
That's me and writing copy.
I write every single day, have extensive training and experience under my belt, and LOVE what I do.
I don't just have the know-how to write compelling conversion copy. I have the drive, talent and skills to do it fast and seamlessly.
It depends.
If you're in the very early stages of your business and are still figuring out what you do, offer, and stand for, it's probably not the right time to invest in a copywriter.
But if you've been doing your wonderful thing for some time now, and just need help capturing and conveying it with brilliant copy...
I'm your girl.
Plus, think of the time you'll free up for other projects -- or even, gasp, some downtime! -- by having me take care of this for you. Not to mention the potential for huge ROI once you have your conversion-optimized copy in place and all ready to sell your services or programs like hot-cakes for you.
Face to face, the spoken word comes easily to me in my business; however, I've struggled with communicating in the online space in a way that really conveys who I am and what I do, and that isn't too vague or wishy-washy. Suzy changed all of that for me and more.
By spending time getting to know me and how I support others, she was able to translate my practice and approach into compelling online copy in my unique voice, with just a couple of Day Rate packages.
I'm now so much more confident to share my online presence, because I trust that I'm being represented there in an honest and compassionate way. I feel more prepared to speak about what I do since we worked together, have done a Facebook live (which I hadn't felt compelled to do before... I loved it and other folks loved it!), and have been hired to lead professional trainings and workshops as a result of my new website bio.
I'm excited to work with Suzy again in all of my future online endeavors. I have found a trusted business partner... not just a copywriter!
I decided to look for a copywriter because I'd reached a point where I felt like I knew how to write sales pages and emails, but I didn't know how to do those tweaks that would make so much difference to my conversions and engagement. Plus, I simply didn't have the energy to devote to it!
Suzy created a sales page for me that was LIGHT YEARS better than the one I'd made on my own and I felt so much more confident during my launch, knowing I had a professional taking care of something I wasn't so good at myself.
The process of working with Suzy was also such a valuable experience. Completing her onboarding process and doing things like her signature storytelling and client clarity exercises was incredibly beneficial -- it got me to think of things I didn't even think of before and I found it so helpful. It opened my eyes to how little of me I'd been sharing in my writing and showed me how much improvement I could be making in my day-to-day copy, moving forward!
Suzy is such a talented copywriter and knows how to write copy that converts!
I was so impressed by her writing after connecting with her on social media that I recruited her as an expert contributor for my online course about Instagram, Sticky 'Gram. The masterclass she created for me about how to write compelling Instagram captions was like bloody magic! My students learned so much and I've had people tell me that they found her class so helpful, they even watched it twice!
If you're looking for someone who can write engaging and personality-packed copy that captivates and sells -- and also explain to you how she's creating her magic! -- get in touch with Suzy.
I was looking for someone to help me find my voice and effectively convey my message on my website. I know my audience, but I just couldn’t figure out how to sell myself in a way that would speak to them -- that’s why I wanted to work with a copywriter.
I chose Suzy after interviewing a number of people because I was convinced that she knows what she’s doing, and she knows how to write in a way that can capture people’s emotions. She’s provided more clarity for me in what I do and who are my audience overall. And I’m loving the new copy on my website! It gets to the heart of the audience and also sounds like the way I’d talk to people. I definitely recommend her services!
Suzy has offered much more than the typical copywriting services that I’ve received from other people. Sure, she will craft and create amazing copy; however, she also offers advice and guidance. She has a strong understanding of business and how copy and content impact the business, the brand and, ultimately, the bottom line.
The copy she has created for me has had a high impact on my business outcome, giving me new customers, leads, and building my email list. Plus, she is also a joy to deal with -- you can feel and see she cares about your business as much as hers, and that this isn’t just turning round a job for her, but much more. She really is a rare find and it’s a pleasure to work with her!
Suzy has done an amazing job for me. She has taken the time to write engaging copy that gets people to opt in to my email list, she created a great nurturing series, and she is continually stepping up my website content.
She is someone who will remain in my go-to list of experts and I recommend her to anyone looking for great copywriting!
Suzy is a pleasure to work with. She is able to take my plain, straightforward writing, and quickly bring it to life with beautiful, relatable language which sounds natural and optimistic.
She is by far one of the most gifted and easy-to-collaborate-with writers that I know. I cannot recommend working with her enough!
Suzy is an extremely talented writer who's passionate and enthusiastic about her work. Whether you're trying to build a customer base and create your brand, or your current longstanding copy is in need of a face lift, Suzy has you covered!
It’s been great having someone to discuss ideas with and offer a different perspective and insight on my business, along with a helping hand bringing those ideas to life. Not only did Suzy create a compelling email nurture sequence for me, she also highlighted areas of my business that could easily be improved, making my business more profitable and me more time-efficient. Highly recommended!
I spoke to Suzy while in the middle of redesigning my website for my coaching practice. I was feeling so stuck on what to write, what to rewrite and how to really get the message across about who I am and what I do. After talking to her very briefly about myself and my coaching she completely blew me away with her suggestions of what to write on my homepage.
She is so on target and so elegant (and eloquent) at the same time. Best of all it sounded exactly like me. Suzy also helped with the structure and closing of the page, which I'd overlooked and is so important. She then tackled my About page and gave some great rewording and direction on how to make it amazing.
After feeling stuck for a very long time, I can't wait to finish the rewrite and redesign of my website and get it live. Suzy is so inspiring, she really has a gift. Thank you so much Suzy!
Suzy is a sweetie and so easy to talk to. When we spoke, she asked me a bunch of questions about my motivation, struggles, and mission as a new business owner, in a way that was very casual and conversational. And what she was able to do with that information was magic.
She extracted aspects of what truly motivates me into poignant, emotion-driven prose to add to my site and was able to find the exact spots where I could elevate my copy to make the biggest impact (e.g. "opt-in" offer and "work with me" page).
I’d recommend speaking with her to anyone who has reached a bit of an impasse with their DIY copy and wants a true professional to add more energy, emotion and soul to their text to really draw people in. Or someone who right from the start wants to offload that entire mission to someone who will understand their passion and know how to package it into bright, fresh, compelling copy.
Before working with Suzy, I wasn't 100% sure that I was communicating correctly with my potential clients. I understand how to communicate visually with others, because that's what I do, but I second-guess myself when it comes to copy... I wanted to know where my writing needed improvement, what was making sense, and if I was being relatable with the words that I used.
I found our call extremely helpful. Suzy does more than create copy; she understands the organization of information, which is actually a higher-cost service. Her thorough eye for detail is complimented by her friendly nature. She's also very open-minded and up for discussion.
She can consult with you on ideas for your business and isn't afraid to tell you when something isn't working. She's a service provider, but also an educator, so you learn as you work with her over time.
Suzy is a true pleasure to work with. I've hired many copywriters over the years, but have always spent more time editing their work than I would have if I'd just written the article or post myself!
Suzy is intelligent, she writes succinctly, her grammar is always stellar and she ALWAYS delivers high-quality work on schedule. I’ve enjoyed working with her on my new website launch, eBook, and lead magnet, and definitely look forward to working with her again on many future projects!
When I connected with Suzy, I was rebranding my website and wanted to make sure my Home and About pages really hit home with my audience. I had my copy written, but I wasn’t sure it was specific enough so that it was clear to readers who I was, what I did, and who my business served. Working with Suzy got me to zero in on those details. Suzy helped me think about my copy from the perspective of my customer, which affected the organization and placement of my copy, as well as what sections needed tightening up and where I needed to flesh things out.
Now, I have a website I’m proud of and that reflects my brand. If you want your website copy to stand out from the crowd and engage your audience, I recommend working with Suzy!
Suzy has an incredible knack of knowing how to master your wording to make sure it completely reflects who you are and what your brand is trying to portray. When we first spoke, I was having trouble getting traffic past my home page of my website. Suzy was able to quickly identify how my website message needed to be organized and reworked to make it clear what type of coach I am and draw my potential clients into my site.
Spending time with Suzy helped me get crystal clear on my messaging and left me excited to move forward with the game plan we had created. Suzy knows her stuff and will have you attracting clients in no time at all.
Face to face, the spoken word comes easily to me in my business; however, I've struggled with communicating in the online space in a way that really conveys who I am and what I do, and that isn't too vague or wishy-washy. Suzy changed all of that for me and more.
By spending time getting to know me and how I support others, she was able to translate my practice and approach into compelling online copy in my unique voice, with just a couple of Day Rate packages.
I'm now so much more confident to share my online presence, because I trust that I'm being represented there in an honest and compassionate way. I feel more prepared to speak about what I do since we worked together, have done a Facebook live (which I hadn't felt compelled to do before... I loved it and other folks loved it!), and have been hired to lead professional trainings and workshops as a result of my new website bio.
I'm excited to work with Suzy again in all of my future online endeavors. I have found a trusted business partner... not just a copywriter!
I decided to look for a copywriter because I'd reached a point where I felt like I knew how to write sales pages and emails, but I didn't know how to do those tweaks that would make so much difference to my conversions and engagement. Plus, I simply didn't have the energy to devote to it!
Suzy created a sales page for me that was LIGHT YEARS better than the one I'd made on my own and I felt so much more confident during my launch, knowing I had a professional taking care of something I wasn't so good at myself.
The process of working with Suzy was also such a valuable experience. Completing her onboarding process and doing things like her signature storytelling and client clarity exercises was incredibly beneficial -- it got me to think of things I didn't even think of before and I found it so helpful. It opened my eyes to how little of me I'd been sharing in my writing and showed me how much improvement I could be making in my day-to-day copy, moving forward!
Suzy has done an amazing job for me. She has taken the time to write engaging copy that gets people to opt in to my email list, she created a great nurturing series, and she is continually stepping up my website content.
She is someone who will remain in my go-to list of experts and I recommend her to anyone looking for great copywriting!
I was looking for someone to help me find my voice and effectively convey my message on my website. I know my audience, but I just couldn’t figure out how to sell myself in a way that would speak to them -- that’s why I wanted to work with a copywriter.
I chose Suzy after interviewing a number of people because I was convinced that she knows what she’s doing, and she knows how to write in a way that can capture people’s emotions. She’s provided more clarity for me in what I do and who are my audience overall. And I’m loving the new copy on my website! It gets to the heart of the audience and also sounds like the way I’d talk to people. I definitely recommend her services!
Suzy is such a talented copywriter and knows how to write copy that converts!
I was so impressed by her writing after connecting with her on social media that I recruited her as an expert contributor for my online course about Instagram, Sticky 'Gram. The masterclass she created for me about how to write compelling Instagram captions was like bloody magic! My students learned so much and I've had people tell me that they found her class so helpful, they even watched it twice!
If you're looking for someone who can write engaging and personality-packed copy that captivates and sells -- and also explain to you how she's creating her magic! -- get in touch with Suzy.
Suzy has offered much more than the typical copywriting services that I’ve received from other people. Sure, she will craft and create amazing copy; however, she also offers advice and guidance. She has a strong understanding of business and how copy and content impact the business, the brand and, ultimately, the bottom line.
The copy she has created for me has had a high impact on my business outcome, giving me new customers, leads, and building my email list. Plus, she is also a joy to deal with -- you can feel and see she cares about your business as much as hers, and that this isn’t just turning round a job for her, but much more. She really is a rare find and it’s a pleasure to work with her!
I spoke to Suzy while in the middle of redesigning my website for my coaching practice. I was feeling so stuck on what to write, what to rewrite and how to really get the message across about who I am and what I do. After talking to her very briefly about myself and my coaching she completely blew me away with her suggestions of what to write on my homepage.
She is so on target and so elegant (and eloquent) at the same time. Best of all it sounded exactly like me. Suzy also helped with the structure and closing of the page, which I'd overlooked and is so important. She then tackled my About page and gave some great rewording and direction on how to make it amazing.
After feeling stuck for a very long time, I can't wait to finish the rewrite and redesign of my website and get it live. Suzy is so inspiring, she really has a gift. Thank you so much Suzy!
Suzy is an extremely talented writer who's passionate and enthusiastic about her work. Whether you're trying to build a customer base and create your brand, or your current longstanding copy is in need of a face lift, Suzy has you covered!
It’s been great having someone to discuss ideas with and offer a different perspective and insight on my business, along with a helping hand bringing those ideas to life. Not only did Suzy create a compelling email nurture sequence for me, she also highlighted areas of my business that could easily be improved, making my business more profitable and me more time-efficient. Highly recommended!
Suzy is a sweetie and so easy to talk to. When we spoke, she asked me a bunch of questions about my motivation, struggles, and mission as a new business owner, in a way that was very casual and conversational. And what she was able to do with that information was magic.
She extracted aspects of what truly motivates me into poignant, emotion-driven prose to add to my site and was able to find the exact spots where I could elevate my copy to make the biggest impact (e.g. "opt-in" offer and "work with me" page).
I’d recommend speaking with her to anyone who has reached a bit of an impasse with their DIY copy and wants a true professional to add more energy, emotion and soul to their text to really draw people in. Or someone who right from the start wants to offload that entire mission to someone who will understand their passion and know how to package it into bright, fresh, compelling copy.
Suzy is a true pleasure to work with. I've hired many copywriters over the years, but have always spent more time editing their work than I would have if I'd just written the article or post myself!
Suzy is intelligent, she writes succinctly, her grammar is always stellar and she ALWAYS delivers high-quality work on schedule. I’ve enjoyed working with her on my new website launch, eBook, and lead magnet, and definitely look forward to working with her again on many future projects!
Before working with Suzy, I wasn't 100% sure that I was communicating correctly with my potential clients. I understand how to communicate visually with others, because that's what I do, but I second-guess myself when it comes to copy... I wanted to know where my writing needed improvement, what was making sense, and if I was being relatable with the words that I used.
I found our call extremely helpful. Suzy does more than create copy; she understands the organization of information, which is actually a higher-cost service. Her thorough eye for detail is complimented by her friendly nature. She's also very open-minded and up for discussion.
She can consult with you on ideas for your business and isn't afraid to tell you when something isn't working. She's a service provider, but also an educator, so you learn as you work with her over time.
When I connected with Suzy, I was rebranding my website and wanted to make sure my Home and About pages really hit home with my audience. I had my copy written, but I wasn’t sure it was specific enough so that it was clear to readers who I was, what I did, and who my business served. Working with Suzy got me to zero in on those details. Suzy helped me think about my copy from the perspective of my customer, which affected the organization and placement of my copy, as well as what sections needed tightening up and where I needed to flesh things out.
Now, I have a website I’m proud of and that reflects my brand. If you want your website copy to stand out from the crowd and engage your audience, I recommend working with Suzy!
Suzy has an incredible knack of knowing how to master your wording to make sure it completely reflects who you are and what your brand is trying to portray. When we first spoke, I was having trouble getting traffic past my home page of my website. Suzy was able to quickly identify how my website message needed to be organized and reworked to make it clear what type of coach I am and draw my potential clients into my site.
Spending time with Suzy helped me get crystal clear on my messaging and left me excited to move forward with the game plan we had created. Suzy knows her stuff and will have you attracting clients in no time at all.
Suzy is a pleasure to work with. She is able to take my plain, straightforward writing, and quickly bring it to life with beautiful, relatable language which sounds natural and optimistic.
She is by far one of the most gifted and easy-to-collaborate-with writers that I know. I cannot recommend working with her enough!