You know that blogging is an essential part of marketing your business online - but you're also busy running your company and you don't want to waste your precious time.
That's why this post walks you through an easy blog writing tip to help you cut down on the amount of time you spend on both your blog AND your email newsletters.
It was inspired by my own experiences as a time-crunched business owner and also by a year that I spent living in Paris, where I had to learn to get used to dealing with a certain, very relaxed attitude to time.
Before I arrived in Paris, I knew all about (not entirely false...) clichés such as the 35-hour working week and France shutting down for much of August.
But there were also other things that took me by surprise...
In particular, something that happened one Friday lunchtime when I tried to run an errand at my local bank.
Having once been laughed out of a different, nearby bank for trying to open a new account there on a Friday at 4:30 PM, I thought that this time I was giving myself loads of time to get things done before the weekend kicked into swing.
It was lunchtime, right? What could go wrong?
Needless to say, plenty.
the reality of time in paris
I arrived at the bank to find a woman cheerily locking the door, as her colleagues stood around her on the street, smoking, chatting, and clearly looking forward to a relaxed lunch over a glass or two of wine.
“Non, non, non,” the woman said, when she finally noticed me standing there, looking bewildered. She tapped sharply at the sign on the bank's door which showed its opening hours.
And there it was in black and white.
The sign said 9 AM - 1 PM, 2 PM - 4 PM. As my watch said 1:03 PM, I had obviously missed my chance for the next hour.
I managed to suppress a growl of frustration as the bank's staff brushed past me and casually sailed away to lunch together. Thwarted yet again in my bid to get things done!
But here's the thing.
Even though it was irritating at the time, I think that those people at the Parisian bank were on to something.
They didn’t feel they had to justify themselves for taking some time out from work to eat a nice lunch and have a pleasant conversation. They weren't apologizing or making excuses about it.
They were just doing it.
Entrepreneurs and time management
Because at the end of the day, we rarely manage to be the creative, inspired thinkers we want to be when we're also exhausted husks of our normal selves.
Instead, we start compromising on our time with loved ones, skipping important self-care regimens, putting off certain work tasks, and generally not being as productive as we’d like to be.
We think that by “powering through” and “sticking with it,” we'll get everything done eventually. But really, what would actually help us out most is a break. Some time off. Even - dare I say it - a vacation!
So, in my view, time-saving strategies that enable us to take a dash more time off from work are always something to be welcomed.
THE BLOG WRITING TIP THAT WILL SAVE YOU TIME
Here's what to do, step by step:
1. Write a blog post that will solve a problem or deliver a useful piece of advice to your target audience.
2. Spend the first 6-10 lines of your blog post delving into your audience’s pain points or telling a relevant introductory story. (Don't deliver your advice or solution right off the bat - contextualize it!)
3. Reuse those first 6-10 lines of the blog post by also making them the body of the email that you send to your mailing list to promote your blog article. Finish your email with a link to the full blog post, so that your audience can easily visit your website to finish reading the story and/or access the advice you're offering.
OR send out the entire blog post as an email to your list (if you want them to read and engage with your content right away) and at the end of that email, ask readers to head over to your website to leave comments on the blog.
By sending your mailing list subscribers to your website in this way, you direct them to a place where they can immediately access even more free advice and resources from you.
Your audience can also use your website to learn more about services you offer and/or interact with other readers in your blog’s comments section, building a space for community interaction. (This is really important!)
Plus, you'll boost your website’s traffic, which is good for everything from having your site show up in search engine results pages to establishing greater industry authority for yourself.
Whichever option you choose, this a simple way to write both your blog and email marketing content in a single sitting.
And don't miss out the last step!
4. Finally, follow the example of that Parisian bank's staff, and use the extra time you've just saved to chill out a little/do something you enjoy - WITHOUT justifying or apologizing for it.
So tell me, what would YOU do with some bonus free time? And do you have another time-saving strategy or tip to recommend when it comes to marketing?
Go ahead and share one piece of advice (or just your thoughts on this post!) in the comments below!
And don't forget to check out my FREE 4 P's of Personality-Packed Copy Cheat Sheet to ensure that you infuse your blog posts and emails with the power of your personality as well as helpful information (this will seriously help your brand stand out from the crowd)!