Welcome to the Fempreneur Spotlight Series -- a series dedicated to highlighting some of the many incredible female entrepreneurs working in the online space!
February's fempreneur spotlight feature turns the focus onto Jenny Paul – a business coach and blogger, and the founder of www.livelongandhustle.com.
Jenny's also, in her time, been a corporate lawyer and the founder of a 6-figure recruitment firm -- but it hasn't all been plain sailing for her.
In her interview, she shares ...
- How her journey into entrepreneurship began with burnout, backpacking, and a quest for balance
- What kept her going despite the failure of the first business she started
- The mindset strategy she recommends for new and aspiring business owners
- Must-know resources for anyone running or considering launching a business
Scroll down to read her story!
Hi Jenny! I'd love to know more about your entrepreneurial journey -- how did you come to start your business?
My journey started when I was an unhappy, burnt out corporate lawyer, tucked away in my office feeling dissatisfied with the path I had chose. I took a good look around and couldn't find any examples of lawyers with a healthy balance in their lives and it was only then that I realized how important that was to me.
So, I quit and set out to be my own boss. I had no idea what that was going to look like, but I knew I had to take the leap.
After I quit, my husband and I went on a 6 month backpacking trip to distance ourselves from comfort and gain perspective on what we wanted the rest of our lives to look like. We both felt that ever since childhood, we had been doing what we thought was expected of us (i.e. go to University, get a good job, get married, buy a house in the suburbs) and hadn't taken the time to reflect on what we actually wanted.
It was during this trip that I started my first online business, a meditation program for lawyers. Since then, I've grown a recruitment company to 6 figures and also coach female entrepreneurs on building their businesses.
What were the early stages of running your business like -- what challenges did you overcome and what encouraged you to keep going during the tough times?
I had absolutely no idea what I was doing when I first started... and it showed. Meditations for Lawyers was a huge flop, but it was through failure that I learned the essentials I needed to make my next business a success. I eventually let Meditations for Lawyers go and started a recruitment agency, which took off immediately.
Although that first year of trying to get Meditations for Lawyers off the ground was rough, I had a strong "why" that kept me going. I knew I didn't want to go back to corporate and I strongly desired the freedom that entrepreneurship offers. I wanted to be able to set my own schedule and do something I was passionate about.
Knowing my "why" and keeping it top of mind helped me build up the resilience to see it through.
What major a-ha moments have you had as an entrepreneur?
One of the biggest things that holds us back from turning our business dreams into reality is the fear of failure, but failure is a necessary part of the journey.
If we can see failure as something that empowers us rather than something to be embarrassed about, we not only strip it of the ability to hold us back, but we also take full advantage of what it can teach us.
I built my recruitment company to over $250k in revenue in the first few years and I'm most proud of that not because of the money, but because of the freedom I had created for myself and the leap of faith I had to take to get there.
I proved to myself that following my intuition will never lead me astray and even if I had to go through periods of time where I felt completely lost, the pieces came together and started making sense at some point.
What inspires you in your business?
I'm inspired by the idea that we can create our ideal lifestyles through business. For a long time, we've been fed the story that we have to "hustle hard" to make it, but I'm driven to find that balance between working to create your ideal lifestyle and actually living it.
What's a good piece of advice that you'd give to someone starting an online business today?
Focus on progress over perfection. It's all about taking those baby steps towards your bigger goals without the expectation that everything be perfect, because it never will be.
Are there any mentors / books / resources / courses that you'd recommend to other entrepreneurs?
The Four Hour Work Week by Tim Ferriss completely changed my perspective on, not only business, but life in general. He has found a way to escape the workaholic lifestyle that we've all bought into and provides actionable ways to build a business that supports your larger goals in life.
I also love listening to podcasts. Some of my faves are the Tim Ferriss Show (shocking), On Purpose with Alex Beadon (she's the Instagram Story Queen) and Mind your Business with James Wedmore (the perfect blend of business and mindfulness).
What are two of your top goals for 2019? (Business and non-business related!)
My top business goal this year is to generate more passive income. I've been focused on finding more ways to build my business without trading my time for money.
Outside of business, I would love to spend next winter somewhere warm. I live in Calgary, Alberta where the air hurts my face (lol), so I'm hoping to spend next winter in the sand and sun instead.
THE SKINNY ON JENNY PAUL:
Jenny Paul is a business coach and blogger at www.livelongandhustle.com, where she helps female entrepreneurs grow 6-figure businesses for financial and creative freedom.
Her coaching program focuses on building a business that aligns with your passions and strategically growing it to support your ideal lifestyle, so that you can get paid to do what you love.
Her next program is being offered in March - click here to get the lowdown on it when it opens!
Jenny currently resides in Calgary, Alberta where she works from home in her leggings with her husband, Mat. You can also connect with her on Instagram for daily business tips!
What most struck a chord with you about Jenny's interview? Let me know in the comments!
Watch my Facebook Live that was inspired by this interview, where I talk about the 3 top things that helped ME find balance in my first year of business!