Are you an Instagram scroller?
A Facebook group lurker?
A skimmer of sales pages or eater-up of email newsletters?
I get it.
So much about life today seems to encourage us to be passive scrollers and watchers.
With the result that we stare at other people's messages, rather than engaging with them.
We "like" things by tapping on them -- instead of saying so.
We click... and then we don't pay attention.
Now, don't get me wrong.
Taking a look at what's out there in the online world is HUGELY IMPORTANT as an entrepreneur.
But if you want to be an entrepreneur who truly leaves their mark on the world...
... you also have to THINK about what you see there.
Personally, I do this by signing up for what many people would consider to be an INSANE amount of mailing lists.
I'm on the lists of tons of other copywriters, of major names in the online business and marketing world, of smaller names who I think have valuable and original things to say, of present and past clients, of people I've hired to help me over the years, of friends who run online businesses, and of people who work in the service of causes I admire...
Basically, I LOVE seeing how other people launch, send newsletters, interact with their lists, create content, and pitch their products, services and programs.
It helps me find out about marketing and business strategies that I do (and definitely don't!) want to use in my own business, and gives me heaps of ideas for approaches to email and launch copy.
I also often look at other people's Instagram Stories and occasionally drop into webinars just to see how others are using those tools.
The best thing about this admittedly very nosy approach?
It's given me PERSPECTIVE.
The fact that I hear from EVERYONE means that I don't trust ANYONE who tells me that their way is the only/best/right way of doing things.
I see too many others out there doing things differently and successfully.
Because while there might be a right way for YOU, it'll never be the right way for EVERYONE.
So my plea to you is that in this crazy online world...
... you don't let yourself get accidentally swept away by other people's content or messaging.
That you THINK as you scroll, click, and read.
That you check in with yourself to see if the advice that other people are dishing out would work well for YOU, given your priorities, ambitions, talents, and personality.
Because if you THINK -- and don't just absorb or accept -- as you consume other people's messaging, you'll be in a more informed position to take action when you're ready to do so.
So what do you think?
Do you agree? Disagree?
I'd honestly love to hear your thoughts.
Drop me a note in the comments to share them!
And to find out 4 easy ways to write in a way that reflects your personality (and wins you major love from your ideal audience), download your free 4 P's of Personality-Packed Copy cheat sheet!