Blank pages. Blinking cursors. Writer's block.
How do YOU handle it when you feel completely uninspired with your copywriting?
Personally, I recommend ***backing away*** from your computer and launching yourself into the fresh air for a change of scene (and maybe picking up some coffee and chocolate on the way !)
But sometimes, a change of scene isn't ENOUGH.
Sometimes, you need a helpful nudge or hint to get things rolling again.
That's why I'm sharing THREE magic copywriting phrases with you today, which you can use in just those kind of why-aren't-the-right-words-coming-to-me situations.
Not only are these 3 copywriting phrases excellent for getting the old creative juices flowing, but they're also exceptionally effective at packing an emotional punch with your readers, and leading to increased conversions and sales.
(Seriously, you want to start using these babies like, yesterday!)
So go ahead, open up your writing toolkit, and get ready to add the following three phrases to it...
Your 3 kick-ass copywriting phrases (for more subscribers and $$$!)
1. "Whether you're ... or ..."
Honestly, SO MANY business owners struggle to write in a way that appeals to multiple segments of their target audience.
Usually, they have several groups of people they want to attract, and they don't want to alienate any of them.
One solution to this conundrum is to find an underlying belief, aspiration or frustration that ALL the different client types you'd like to connect with have in common, and evoke that belief/aspiration/frustration in your writing.
But there are also times when you just want to spell it out - clearly and simply - that "YES, what I'm offering is relevant to you and your situation!"
In which case, "whether you're ... or ..." is a SUPER easy way to address and quickly bring together multiple groups in your copy.
2. "... , so that ..."
Everyone tells you to highlight the benefits, not the features, of what you're selling in your copy.
But that can be tricky to do, and plenty of entrepreneurs get lost in the weeds as they explain what the PROCESS of working with them looks like.
So if you're writing descriptions of your process or the kinds of services you sell, I'd advise slipping in this handy phrase at the end of some of your sentences. It'll ensure that your copy finishes with a memorable bang, and an emphasis on the RESULTS you provide to readers.
3. "Imagine if..."
Virtually every awesome sales page or email funnel uses this phrase at some point, to paint a vivid picture that evokes the audience's big aspirations and hopes.
And if you're stuck on what exactly that picture might look like, have a go at using what I call the "one jump ahead" rule.
This is where you consider what you're offering, and then think one jump ahead (or even multiple jumps ahead!) into your customer's future.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Spend some time imagining what their future will look like if they decide to buy from you. And then get specific and CONCRETE as you follow up the phrase "Imagine if..." with a paragraph or a few bullet points which describe scenes from that future.
In particular, remember to use visual details and play on your reader's senses as you write about what these scenarios might look and feel like for them.
Because the more intensely they can project themselves into the scenes you're evoking, the more compelling your copy will be.
Which of these three phrases do you plan on using first, and in which of your pieces of copy or content? Tell me in the comments!
And for further help on creating copy that's just plain irresistible to your readers, check out my free 4 P's of Personality-Packed Copy Cheat Sheet. It gives you a fail-safe checklist and 4 easy-to-implement writing tips that will make a massive difference to your bottom line!