Someone once told me NEVER to describe myself as organized. Because, they said, it can be hard for people to envisage an organized person as creative too. But here’s the thing. Great organization is REALLY important. Especially if you're creative. This holds true for your website. Your …
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Three engaging ways to open your company’s About Page
Were you aware that almost every company with an About page uses a variation of one of just THREE opening styles? Want to know what those openings are and how they work? I gotcha. (Plus I provide you with effective, real-world examples of those opening styles in action...) As About pages …
3 things you definitely need to include on your business About page (checklist!)
Quick question - how do you take your coffee? Black? With milk or cream? Sugar or honey? Possibly you're a fancy flat-white person, you love the jolt of an espresso shot, or you keep it simple with a quick mug of instant? Well, whatever kind of coffee you drink and however you prefer to make …
Inspiring writing prompts to help you create an amazing business About page
Hasn't writing an About page for your business been fun? I'll bet it's felt like a winning combination of sunshine, kittens, and roses. Wait, that's not been your experience so far? It's actually been really hard? You keep deleting, editing, and tweaking your copy, and it's taken much …
What’s your About Page *really* all about?
So Suzy, you might ask, why are you currently using a knock-off computer charger that gets worryingly warm after approximately 30 minutes of use? (No, it hasn’t started smoking yet, thanks for asking. I would definitely throw it out if it started emitting smoke. Probably...) Well, the answer’s …
Why your business needs a good About page (and how to create one)
Your About page? Urghhhhhh. At any rate, that’s how many business owners feel about this tricky-but-essential section of their websites. Because a company’s About page is generally its most clicked-on web page after its Home page, there’s a lot of pressure to get it right. (Yep, your …