"Yeah, the woman down the road is stupid about her garbage. She leaves her trash cans out, and then the bears come..." A family friend who has a house in Massachusetts about 2.5 hours from NYC made this comment to me a few years ago, when I was staying there. At the time, my jaw dropped to the …
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How to organize your About page in a way that your readers love
Someone once told me NEVER to describe myself as organized. Because, they said, it can be hard for people to envisage an organized person as creative too. But here’s the thing. Great organization is REALLY important. Especially if you're creative. This holds true for your website. Your …
Three engaging ways to open your company’s About Page
Were you aware that almost every company with an About page uses a variation of one of just THREE opening styles? Want to know what those openings are and how they work? I gotcha. (Plus I provide you with effective, real-world examples of those opening styles in action...) As About pages …