When people talk about copywriting mistakes, they often point out the fairly obvious ones -- like being too stuffy in your copy, never using the word "you", or not having a clear call-to-action.I'm NOT going to talk about those kinds of mistakes here.The mistakes I'm gonna discuss in this email …
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3 Magic Copywriting Phrases To Convert Readers Into Buyers
Blank pages. Blinking cursors. Writer's block. How do YOU handle it when you feel completely uninspired with your copywriting? Personally, I recommend ***backing away*** from your computer and launching yourself into the fresh air for a change of scene (and maybe picking up some coffee …
Use This SEO Hack To Write More Powerful Blog Posts
Let's get real with each other for a moment. Is search engine optimization (SEO) something you've been avoiding thinking about when it comes to your blog posts? And are you leaving money on the table as a result? Frankly, search engine optimization is important for a couple of reasons. 1) It can …
Do you *actually* need an email newsletter?
Well, you might not believe it. But the elfin, Australian, TV-star-turned-singer Natalie Imbruglia and tall, British, non-TV-star, non-singer me have something in common... Sometimes, we both feel torn. (If you're a nineties music fan - like me...! - go ahead and watch the video for her song with …
Four Positive Mindset Strategies For Solopreneur Success
Working as a solopreneur has many benefits - but you can also end up feeling lonely, dispirited, inadequate, and as if no one understands what you do.Which is problematic not just for your mood, but for your business!Because when you feel isolated, insecure, and/or generally crap, you’re NOT going …
How to craft your brand voice as a coach or consultant (even if you have no idea where to start)!
In the (sometimes overwhelming!) world of online business and marketing, people talk a LOT about the best ways to craft your brand voice and about the need to show up authentically in your messaging.But what does all that actually mean?And how the heck do you get started with it?This article walks …
Why Understanding Your Target Audience Is *So* Important
"Yeah, the woman down the road is stupid about her garbage. She leaves her trash cans out, and then the bears come..." A family friend who has a house in Massachusetts about 2.5 hours from where I live in NYC made this comment to me a few years ago, when I was staying there. At the time, …
4 Easy About Page Layouts (With Examples To Guide You!)
Creating an About Page layout that organizes your content in a high-impact, engaging way doesn't have to be a struggle. This article walks you through 4 simple options and shows you plenty of examples to make the process easy. Because as much as your About page should convey things …
3 Templates For About Page Openers to Grab Readers’ Attention
Wouldn't it be great if you could find a simple-but-effective About page template to immediately reel readers into your site? Look no further! This article walks you through not one, not two, but THREE easy ways to open your About page, that'll hook your audience in and keep them eagerly …
5 Genius Ideas For What To Include On Your Website’s About Page
When you're slogging away trying to write up your website copy, you can easily feel uninspired. But don't worry -- these 5 genius About Page ideas are here to get you unstuck, fast!Basically, when it comes to your About page, there are some essentials that you can't afford to leave …
Inspiring Prompts To Help You Write A High-Converting About Page
Hasn't writing an About page for your business been fun? I'll bet it's felt like a winning combination of sunshine, kittens, and roses. Wait, that's not been your experience so far? It's actually been really hard? You keep deleting, editing, and tweaking your copy, …
Why You Should Absolutely Have An About Page (And How To Write A Great One)
You may well find when setting up your website that your About page is the hardest section to write. So why have an About page in the first place? The fact of the matter is that a website's About page is generally its most clicked-on after its Home page. (Yep, your website visitors …
