Hi, I'm Suzy Cater.

I work with talented, hard-working entrepreneurs who want copy with soul and marketing strategies with heart to connect with their customers and effectively grow their businesses.

I create the kind of copy that makes readers say “Wow, this person GETS me” and “Where do I sign up?

The kind of copy that doesn't just sell, but also communicates your brand's energy and values to build enduring relationships with the people you most want to help.

Hi, I'm Suzy Cater.

I work with talented, hard-working entrepreneurs who want copy with soul and marketing strategies with heart to connect with their customers and effectively grow their businesses.

I create the kind of copy that makes readers say “Wow, this company GETS me” and “Where do I sign up?”

The kind of copy that doesn't just sell, but also communicates your brand's energy and values to build enduring relationships with the people you most want to help.


Make your life easier.

Save you tons of time.

Spread the word about your company’s amazingness.

Be the on-call writing expert you always wanted.


You’re doing great work. You deserve great copy to highlight that.


Selling doesn’t have to be hard, if you position yourself right.


Your voice is one-of-a-kind and needs to be heard.


When you try to sound like everyone else, you obscure what makes you unique.


Words can change minds, draw tears, provoke smiles. The way you use them matters


Stories are magical, and we should share yours.


Top-quality copy can seriously open up doors for you.


Your business makes a difference. The world should know about that.




You have an amazing vision for your business and want to make it a reality.


You step up and make change happen. Even if change arrives slower than you want, or feels scary.


You’re determined to grow your business and are pulling out all the stops to make that happen.


You see things differently from everyone else. That’s good – the world needs your originality.


Because trying your best is honestly the best thing you can do.






my story

Linguist. Explorer. Bookworm. Storyteller. Creative. Educator. Doctor (the Ph.D. kind). Dreamer. DOER.


(the short version!)

Running a business - especially as a solopreneur - can be both bloody hard work and incredibly rewarding. I get it, because I'm a solopreneur too.

I know that it can be tricky to step outside your business and find time to develop the strategies, content, and messaging that you need to grow your company, not just run it.

Because what you did to get your business up and moving isn't what you need to do to rise up to the next level.

And it's when you decide to move up to that next level - transforming your business into the business of your dreams - that you really need to delegate.

Let's get clear about this: scaling your business and income doesn't have to mean decimating your work-life balance.

Instead, it's an opportunity to let go of the busy work, and focus on your zone of genius.

And as a writer whose own zone of genius lies in crafting personality-packed content and conversion copy, I'm here to help you out with that.


(the longer version!)

Today, I’m a copywriter and content strategist living in Brooklyn, New York. 

But back in the day, I lived in rural North Wales in the U.K., in a town in between the mountains and the sea.

My move across the Atlantic happened by way of an adventure-filled year in Paris and a degree in Modern Languages at Oxford, which led to me being offered a scholarship to do a PhD at New York University.

During my PhD and as a Teaching Fellow at NYU afterward, I lived in a series of tiny East Village apartments, worked with inspiring artists and authors, won prizes for my research articles and teaching, and trained hundreds of instructors on effective course development and pedagogy.

I also guest-edited the international journal Women in French Studies, and spent over 5 years teaching undergraduates to improve their writing and communication skills in both English and French.

Ultimately, though, I made the decision that I wanted to write for a wider variety of audiences. 

(Plus, I'd grown up helping out in my dad's small business in Wales, and at some point, I guess I'd caught the entrepreneurial bug!)

So after my teaching fellowship at NYU ended, I pivoted... and took a deep-dive into the world of online business, conversion copywriting, and digital marketing.

I took courses from leading experts in the industry, including Joanna Wiebe, Ry Schwartz, Marie Forleo, Laura Belgray, Jenny Shih, Tarzan Kay and Fabi Paolini.

I pored over books by some of the best copywriters of the past century, such as Joe Sugarman, David Ogilvy and Maria Veloso. 

And I started working with clients almost immediately.

I developed my own unique communications framework to create copy and content that sells seamlessly and with integrity. ​

Then I used it to help entrepreneurs all over the world fire up their business growth.

Now, my writing’s featured on websites that get visited by over 1.5 million viewers a month.

I’ve written copy for brand-new website launches, for long-established companies in need of content revamps, for big Silicon Valley EdTech companies, national franchises, startups, international charities, and a huge variety of small businesses and solopreneurs.

And you know what? I actually see a lot of parallels between the work I do now and the work that I once did as a scholar and educator.

Because while I was at NYU, I worked to spread the word about talented writers, helping them get their voices heard and their creativity appreciated.

I helped students have confidence in their own, original ideas, and express them in ways that were clear and compelling to others.

Right now, I transform the marketing and website copy of talented, creative entrepreneurs. 

I spread the word about their businesses in ways that make their target audience sit up, appreciate what they do, and eagerly seize the chance to BUY from them. 

I write words that grab and hold people’s attention, sharpen their curiosity, or make them feel inspired.

I help my clients have confidence in their communications strategy, and highlight what they do in more compelling ways, so that selling becomes a breeze and running their business becomes 100x easier.

Basically, my work showcases how my clients provide incredible value and make a big difference in the world, so they can grow their impact, influence, and income.

Because I believe that if you're making amazing things happen, you deserve amazing copy to highlight that.


North Wales at sunset

Suzy Cater

With my New Yorker husband, Justin!

Suzy Cater

NYU Ph.D. graduation ceremony

Suzy Cater

Admiring Manhattan from Brooklyn 


A few of the family pets!

Suzy Cater

Coffee always and forever!

Bill Karamouzis - CEO of TeachMe and MathGames

When hiring a copywriter, I wanted to find someone high-quality, who understood the content I needed for my site and was easy to work with.

MathGames.com is used by 50,000 people a day and I needed simple, straightforward, descriptive copy for our audience of teachers and parents. The copy had to explain how to use our free, educational resources in a way that was clear and appealing.

Suzy provided really high-quality writing for us, together with a strong level of professionalism. MathGames.com now has much more polished content, and I would definitely recommend Suzy’s services. The job went smoothly, was completed quickly, and I have since rehired her for additional projects.

I would recommend working with her to anyone who wants engaging online copy to be read by their users.

Adele Leah - Founder of Finch St Career Consulting

Suzy has offered much more than the typical copywriting services that I’ve received from other people I’ve worked with. Sure, she will craft and create amazing copy; however, she also offers advice and guidance. She has a strong understanding of business and how copy and content impact the business, the brand and, ultimately, the bottom line. ​

She is also a joy to deal with. You can feel and see she cares about your business as much as hers, and that this isn’t just turning round a job for her, but much more. She really is a rare find and it’s a pleasure to work with her!

Melissa Holtz - Designer and Photographer

Suzy is a pleasure to work with. She is able to take my plain, straightforward writing, and quickly bring it to life with beautiful, relatable language which sounds natural and optimistic.

She is by far one of the most gifted and easy to collaborate with writers that I know. I cannot recommend working with her enough!

Mandy Ho - Mindset Coach and Founder of Sabi Healing

I was looking for someone to help me find my voice and effectively convey my message on my website. I know my audience, but I just couldn’t figure out how to sell myself in a way that can speak to them, that’s why I wanted to work with a copywriter.

I chose Suzy after interviewing a number of people because I was convinced that she knows what she’s doing, and she knows how to write in a way that can capture people’s emotions. She’s provided more clarity for me in what I do and who are my audience overall. And I’m loving the new copy on my website! It gets to the heart of the audience and also sounds like the way I’d talk to people. I recommend her services!

Cynthia Corsetti - Executive and Career Coach

Suzy has done an amazing job for me. She has taken the time to write engaging copy that gets people to opt in to my email list, she created a great nurturing series, and she is continually stepping up my website content.

She is someone who will remain in my go-to list of experts and I recommend her to anyone looking for great copywriting!

Zeva Bellel - Career and Leadership Coach

Suzy is a sweetie and so easy to talk to. When we spoke, she asked me a bunch of questions about my motivation, struggles, and mission as a new business owner, in a way that was very casual and conversational. And what she was able to do with that information was magic.

She extracted aspects of what truly motivates me into poignant, emotion-driven prose to add to my site and was able to find the exact spots where I could elevate my copy to make the biggest impact (e.g. "opt-in" offer and "work with me" page).

I’d recommend speaking with her to anyone who has reached a bit of an impasse with their DIY copy and wants a true professional to add more energy, emotion and soul to their text to really draw people in. Or someone who right from the start wants to offload that entire mission to someone who will understand their passion and know how to package it into bright, fresh, compelling copy.

Katie Williams - Founder of Train With Katie UK

Suzy is a very talented writer who is passionate and enthusiastic about her work and the service she offers. Whether you're trying to build a customer base and create your brand, or you're a longstanding business that needs a face lift and help engaging more effectively with customers, Suzy has you covered.

It’s been great having someone to discuss ideas with and to offer a different perspective and insight, along with a helping hand putting those ideas into practice and bringing them to life. She even highlighted areas of my business to me that could easily be improved, making my business more profitable and me more time-efficient. Highly recommended!

Tarryn Lambert - UX Design and Business Strategy Consultant

Before working with Suzy, I wasn't 100% sure that I was communicating correctly with my potential clients. Sometimes I get too technical and forget that I might not be making sense to the people I'm helping... So I wanted to know where my writing needed improvement, what was making sense, and if I was being relatable with the words that I used.

I found our call extremely helpful. Suzy does more than create copy; she understands the organization of information, which is actually a higher-cost service. Her thorough eye for detail is complimented by her friendly nature. She's also very open-minded and up for discussion.

She can consult with you on ideas for your business and isn't afraid to tell you when something isn't working. She's a service provider, but also an educator, so you learn as you work with her over time.

Trudy Booth - Life and Relationship Coach

I spoke to Suzy while in the middle of redesigning my website for my coaching practice. I was feeling so stuck on what to write, what to rewrite and how to really get the message across about who I am and what I do. After talking to her very briefly about myself and my coaching she completely blew me away with her suggestions of what to write on my homepage.

She is so on target and so elegant (and eloquent) at the same time. Best of all it sounded exactly like me. Suzy also helped with the structure and closing of the page, which I'd overlooked and is so important. She then tackled my About page and gave some great rewording and direction on how to make it amazing.

After feeling stuck for a very long time, I can't wait to finish the rewrite and redesign of my website and get it live. Suzy is so inspiring, she really has a gift. Thank you so much Suzy!

Sandy Sandler - CEO at HPA Enterprises Inc.

Suzy is a true pleasure to work with. I've hired many copywriters over the years, but have always spent more time editing their work than I would have if I'd just written the article or post myself!

Suzy is intelligent, she writes succinctly, her grammar is always stellar and she ALWAYS delivers high-quality work on schedule. I’ve enjoyed working with her on my new website launch, eBook, and lead magnet, and definitely look forward to working with her again on many future projects!

John West - Owner of Great Kitchens and Baths

We were in the process of completely revamping our website for our home design and remodeling company, and needed high-quality writing that sounded completely different than the tired, boring content that is typical across our industry. I have very high standards for our company communications because I know that clients who employ us to transform their homes have high expectations.

Luckily, I came across Suzy. I sent her an inquiry to see if she was interested in our project, and her introductory email and proposal was spot on. The way she communicated how she could help our business was exactly how I wanted to tell our potential clients how we could help them.

She was very thorough in learning about our company and what makes us tick. And she delivered fresh, personality-packed website content that I truly believe will position our company for future success. Thank you, Suzy!

Nelson de Sousa - Founder of Common Fox Freelance Motion Graphics

Suzy was a pleasure to work with. From the beginning I felt as if she was asking the right questions and was attentive to my changes. I would definitely work with her again in the future.

Kristin Rath - Best-selling author of "Meant for More: Create Your Dream Life, Plan Your Path, and Start Living It Now"

When I connected with Suzy, I was rebranding my website and wanted to make sure my Home and About pages really hit home with my audience. I had my copy written, but I wasn’t sure it was specific enough so that it was clear to readers who I was, what I did, and who my business served. Working with Suzy got me to zero in on those details. Suzy helped me think about my copy from the perspective of my customer, which affected the organization and placement of my copy, as well as what sections needed tightening up and where I needed to flesh things out.

Now, I have a website I’m proud of and that reflects my brand. If you want your website copy to stand out from the crowd and engage your audience, I recommend working with Suzy!

Darlene Hawley - Brand & Business Clarity Coach

Suzy has an incredible knack of knowing how to master your wording to make sure it completely reflects who you are and what your brand is trying to portray. When we first spoke, I was having trouble getting traffic past my home page of my website. Suzy was able to quickly identify how my website message needed to be organized and reworked to make it clear what type of coach I am and draw my potential clients into my site.

Spending time with Suzy helped me get crystal clear on my messaging and left me excited to move forward with the game plan we had created. Suzy knows her stuff and will have you attracting clients in no time at all.





Discover the secret to writing personality-packed copy that makes your dream customers say, "YES, PLEASE!"